About Queen’s University
Queen’s University is Canada’s research-intensive university that offers a transformative student learning experience. Here, the professional experience is as diverse as it is interesting. We have opportunities in several areas of globally recognized research, faculty administration, engineering and construction, athletics and recreation, power generation, shared business services and many others.
We are committed to employment equity and diversity in the workplace and welcome applications from people from equity-seeking groups such as women, racialized / visible minorities, Indigenous / Indigenous peoples, people with disabilities, people who identify with the LGBTQ + community and others who reflect the diversity of Canadian society.
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Summary of the work
Reporting to the Executive Director, Progress Communications, Marketing, Events and Donor Relations, the Director, Strategic Content and Publications (SC&P) plays a key role in creating and delivering strategic content and publishing solutions integrated with high impact intended for donors. , alumni, staff and the wider Queen’s community.
The Director, SC&P oversees all Office of Advancement content initiatives, both internal and external, across multiple platforms and formats, to demonstrate the impact of Queen’s, Queen’s education and the Queen’s community, in order to to stimulate commitment, retention, leads, philanthropy support and positive behavior of stakeholders. This person has expertise in content and publications, the use of video in storytelling, brand consistency, segmentation, analysis and meaningful measurement. The position builds relationships and collaborates with colleagues in advancement as well as relationships with universities, faculty communications and marketing departments, the Queen’s University Alumni Association as well as others, to help define both the brand’s story, stakeholder perceptions, and create great daily experiences for the audience through the content. In this role, the Director of SC&P ensures that all progress stories and key messages align with Queen’s content and brand positioning and support content strategies and editorial decisions formulated in collaboration with the main stakeholders.
job description
DUTIES AND RESPONSIBILITIES:
• Identifies strategic content and publication opportunities and develops and implements initiatives on behalf of the advancement office mission that serve to demonstrate Queen’s impact on the world and improve its image / reputation with key audiences.
• Leads the development of integrated communication strategies, including content and publications, video and social media to improve the reputation for overall perception of the Queen’s alumni brand and public profile. Recommend new integrated content initiatives across campus to strengthen engagement and the Queen’s Alumni brand. Advise the Executive Director as required.
• Ensures all content is branded, consistent in style, quality and tone of voice, and optimized for search and user experience across all content channels, including online, media social, email, mobile, video and print.
• Provides advice to the Executive Director and collaborates in the creation of a premium branding operation.
• Builds and strengthens relationships within the Office of Advancement and the academic community to lead the development of content strategies in support of academic goals (graduate engagement, donor support, etc.), including creating content plans that translate into consistent and engaging messages, stories and approaches.
• Provides expert advice and leadership to Queen’s Advancement leadership and senior administrators on issues of strategic content and publications.
• Referees best practices in grammar, messaging, writing and style.
• Partners with the Executive Director and the Director, Marketing and Communications of graduates to ensure that creative design and production are developed and delivered on time and on budget and are oriented to advance organizational goals.
• Develop and maintain an editorial calendar.
• Support and supervise departments and advancement units on various content and communication activities, one-on-one and in groups.
• Partnership with the director of digital engagement to take advantage of technology, analyzes and measurements.
• Develops standards, systems and best practices (human and technological) for the creation, distribution, maintenance, retrieval and redirection of content, including the real-time implementation of content strategies. Establishes a workflow to request, create, modify, publish and remove content. Oversees the maintenance of content inventories and matrices.
• Measure and analyze content and publishing initiatives to assess return on investment and ensure success and future direction. Performs periodic competitive audits and conducts continuous usability testing to assess the effectiveness of the content.
• Collects and uses market data to develop content themes / topics and implements a plan to develop assets that support engagement that leads to critical behavioral measures. Work with content owners to review and measure content and marketing goals.
• Oversees advertising for the Queen’s Alumni Review and other publications. Manages and coordinates the work of the Queen’s Alumni Review and several freelance writers, videographers and designers.
• Research and manage content creators, consultants and external service providers, as required, and provide guidance and advice to people within Advancement and across the university who have a direct impact on the activities of content creation.
• Where applicable, oversees the preparation of internal / external billing as well as the monitoring of hours, consumable items and other costs attributable to individual projects. Prepares and manages annual budgets and provides strategic direction of funds to paid content and publications, as required, ensuring that funds are spent profitably.
• Plans, prioritizes and manages the work of employees and freelance writers, providing strategic, tactical advice, guidance and coaching.
• Takes initiatives and ensures that the content of the Advancement Office is relevant by keeping abreast of new and emerging technologies, technological progress and current affairs, as well as marketing trends on traditional and non-traditional platforms .
• Identifies the need for staff resources, participates in staffing committees and makes effective recommendations regarding the selection of employees.
• Manages performance by establishing performance standards, reviewing and evaluating performance, and conducting formal performance reviews on an ongoing basis.
• Evaluates staff training and development needs and ensures that employees receive the training necessary to improve and maintain successful performance.
• Investigate, deal with and resolve labor / employee relations issues, including disciplinary matters.
• Represent the Advancement Office on university-wide committees and working groups where a communications presence is required, ensuring understanding and adoption of university advancement policies and procedures .
• Acts as a replacement during the absence of the Director General, providing leadership and representing progress communications, marketing, events and relations with donors in the university community.
• Undertake other assigned tasks in support of the unit and / or service.
QUALIFICATIONS REQUIRED:
• University degree , preferably at a specialized level, in journalism, public relations, marketing, communications or a related field.
• Minimum of seven years of progressive experience and demonstrated track record of leadership or management success in a large, complex, multi-stakeholder organization focused on the creation of strategic content or the related marketing and communication skills.
• Proven experience in developing and implementing strategies, planning projects, forecasting budgets and revenues, analyzing programs and achieving goals.
• Proven experience in management, leadership and relationship building, with demonstrated ability to promote inclusion in the workplace and to effectively organize, motivate and direct professional staff and colleagues to achieve objectives; and work effectively with senior management.
• Demonstrated leadership experience in the creation and supervision of various communication platforms, including print, web, social media, video production and other forms of digital communications, as well as writing and edition of deadlines.
• Demonstrated experience in creating and managing publications, including magazines, in accordance with the Canadian Press Style Guide .
• Thorough knowledge of federal and provincial issues and laws relating to electronic communications regarding accessibility, confidentiality, electronic security and anti-spam.
• Knowledge of the Canadian philanthropic and academic environment, including the challenges facing post-secondary institutions.
• An equivalent combination of education and experience can be considered.
SPECIAL SKILLS:
• Demonstrated commitment to fostering a diverse and inclusive work environment where mutual respect and collaboration between all teams prevail.
• Strong orientation towards customer service with a demonstrated passion for the university and its people.
• Excellent commercial acumen, political and cultural awareness and influencing skills, with the ability to think institutional information in an interdisciplinary manner and strategically place marketing and communication objectives in a broader organizational context.
• An innovative and strategic thinker capable of drawing on substantial experience to provide clear and focused leadership and advice on the use of strategic content and publications to achieve organizational priorities.
• Thorough knowledge of strategic planning processes and ability to develop and write strategic communication plans. Ability to think creatively and strategically when approaching various brand initiatives.
• Exceptional editorial judgment to ensure a clear and timely understanding of complex / sensitive issues. Ability to assimilate information quickly and accurately.
• Superior communication skills in English, including excellent writing and editing. Demonstrated ability to pay attention to detail and to be clear, concise and to the point. Recognize the diversity of abilities and adapt the content, tone, medium and style to the audience to be inclusive.
• Strong organizational, problem solving and project management skills. Ability to coordinate multiple resources while consistently providing high quality solutions on time. Ability to effectively prioritize and structure the work of a service unit, to lead and coach others to effectively manage projects, while remaining focused on strategy and key objectives, in the context of strategies university scale.
• Ability to embrace change to effectively translate goals into strategic communications and content solutions.
• Very professional; project a positive and credible representation of the Advancement Office. Act as a professional model for others, raising their professional standards.
• Strong analytical research skills and ability to strategically use the information gathered through market research to improve and improve communications with target audiences in support of the global academic brand.
• Strong administrative skills in managing and monitoring budget requirements.
DECISION MAKING:
• As a senior member of the communications, marketing, events and donor relations management team and in collaboration with the Executive Director, conduct strategic discussions and make decisions on directions that influence the ministry and the Advancement Office more broadly.
• Determines the strategic advancement content, publications and tactics based on the stated objectives and the Queen’s advancement strategic plan.
• Determines how to align Advancement marketing and communication activities and initiatives with those of the entire university, including relationships with universities, faculties, schools and departments. Recommends optimal integrated content and publishing plans and approaches to ensure alignment with key messages, brand character and strategy, and general university plans.
• Recommends new strategic content initiatives and publications to build the Alumni brand.
• Recognizes opportunities to leverage messages and goals across different formats and platforms, to improve brand consistency and communications across advancement.
• Determines how to protect and improve the Office from the advancement and reputation and image of the university in all strategies, content, publications and marketing and communication objectives.
• Determines the optimal strategic use of academic leadership, including the Chancellor and the Director, and / or the best academic volunteers to strengthen and maintain stakeholder engagement.
• Collaborates with colleagues in progress communications, marketing, events and donor relations to prioritize content and publications for the team. Makes decisions about allocating resources versus content needs using integrated plans to guide decisions.
• Evaluates candidates and makes effective recommendations on appropriate hires.
• Decides and / or makes effective recommendations regarding transfers and promotions.
• Evaluates employee performance and decides on appropriate training or coaching to remedy the lack of competence in the exercise of responsibilities or corrective measures for staff disciplinary situations.
• Evaluates the results of the grievance investigations and makes effective recommendations on the appropriate procedure or next steps for grievances.
• Makes effective recommendations on the level of discipline until release and termination of training.
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