PhD and Post-Doctoral Positions on the Application of Large Language Models in Marketing

The Chair of Technology Marketing is looking for highly motivated PhD and Postdoc candidates who want to conduct marketing research involving Large Language Models. Recent breakthrough developments in Large Language Models have rapidly become a cultural sensation and will have a substantial impact on our societies in the years to come. Applications in this domain, such as ChatGPT, are emerging as the fastest growing consumer applications of all time. This development gives rise to a multitude of scientific questions but also methods that are relevant for research in the field of marketing.

The focus of the positions is on research, aiming at publications in leading international journals. Research can build to the chair’s extensive track record in the field of Data Science and Chatbots, but we are also open to related topics. The PhD position involves assisting the chair with administrative tasks and in teaching, while the PostDoc position involves teaching one course per year (e.g., electives for master students and/or PhD courses, where one course is 90 minutes of teaching/week in English).

You will be co-supervised by Prof. Florian von Wangenheim and senior researchers at the Chair of Technology Marketing.

PhD Positions

• Applicants should hold an MSc, MA, or MPhil degree in business administration or computer science, or related fields such as psychology, mathematics, engineering, physics, or statistics.
• You should have an affinity for Artificial Intelligence/Machine learning.
• Excellent written and spoken English skills are required.
• Given the research orientation of the Chair of Technology Marketing, we are particularly looking for candidates who are considering an academic career.

Postdoc Positions

• Applicants should have a PhD or be close to finishing their PhD in business administration or computer science, or related fields such as psychology, mathematics, engineering, physics, or statistics.
• You should have an affinity for Artificial Intelligence/Machine learning.
• Excellent written and spoken English skills are required.
• Given the research orientation of the Chair of Technology Marketing, we are particularly looking for candidates who are considering an academic career.

The Chair of Technology Marketing is very well positioned to work with companies and research institutions within and outside of Switzerland and has more contacts and opportunities than can currently be handled. Our international team of researchers has an ambitious research agenda and an excellent track record in internationally leading scientific journals such as California Management Review, International Journal of Research in Marketing, Journal of Retailing, Journal of Service Research, Journal of the Academy of Marketing Science, Marketing Science, MIS Quarterly, or Journal of Marketing. Beyond marketing research, the chair regularly conducts high-profile interdisciplinary research in areas such as machine learning and health informatics.

ETH Zurich offers two-year contracts at competitive salary levels, renewable up to a maximum of six years. Furthermore, travel and research funds are available. ETH Zurich has a fantastic infrastructure and offers world-class opportunities to collaborate beyond marketing or management. Further information on employment at ETH can be found here.

In line with our values, ETH Zurich encourages an inclusive culture. We promote equality of opportunity, value diversity and nurture a working and learning environment in which the rights and dignity of all our staff and students are respected. Visit our Equal Opportunities and Diversity website to find out how we ensure a fair and open environment that allows everyone to grow and flourish.

Applications will be accepted until the position is filled. We look forward to receiving your online application with the following documents:

PhD Positions

• Cover letter motivating your interest in the position
• Curriculum Vitae
• University diplomas and transcripts

Postdoc Positions

• Cover letter motivating your interest in the position
• Curriculum Vitae
• University diplomas and transcripts
• A research paper
• Two or three reference letters

Please note that we exclusively accept applications submitted through our online application portal. Applications via email or postal services will not be considered.

Further information about the Chair of Technology Marketing can be found on our website. Questions regarding the position should be directed to Sebastian Tillmanns (no applications).

Offers from recruitment agencies will not be considered.

ETH Zurich is one of the world’s leading universities specialising in science and technology. We are renowned for our excellent education, cutting-edge fundamental research and direct transfer of new knowledge into society. Over 30,000 people from more than 120 countries find our university to be a place that promotes independent thinking and an environment that inspires excellence. Located in the heart of Europe, yet forging connections all over the world, we work together to develop solutions for the global challenges of today and tomorrow.