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Reckitt’s mission is to create a fairer society and a healthier planet. Every day, in everything they do, their goal is to protect, heal and nourish in the pursuit of a cleaner, healthier world. The goal is sustainable growth.
To tell this transformative story, Reckitt calls on creators around the world to produce authentic images that capture the moments when we positively impact our planet to create a cleaner, healthier world. For this brief, we would like you to capture stills or photographic GIFs that highlight those moments. It could be a photograph of a mother and daughter cleaning plastic on a beach (as pictured at right) or sustainable energy sources (see wind farm below). We want dynamic, energetic and impactful images submitted with a description describing your inspiration and how your image shows positive action for our planet.
At least four pieces will be selected by a jury at the 2021 United Nations Climate Change Conference, known as COP26. Each designer will receive £ 3,000 for their work and give full ownership to the brand.The chosen pieces will be presented at the COP26 event from October and used on Reckitt’s social media and digital channels. COP26 will bring together people from communities, businesses, campaigns and governments around the world to take essential actions to tackle climate change. It will examine global policies and daily actions. Every organization and every person can play their part in safeguarding the health of the planet. Selected work has the potential to be featured for OHO and print marketing, at Reckitt sites, and in research, development and manufacturing materials.
- Please submit photos and GIFs that capture moments that positively impact our planet.
- Please follow the Reckitt brand guidelines .
- Discover this moodboard to inspire you!
- You can potentially use one of the following themes to inform your work:
- Hygiene, Health & Nutrition
- A cleaner and healthier world
- Inspire the lives we touch
- Protect, care for and nourish
- Planetary health
- Consider representing global communities – we want to see diversity in submissions.
- Your photographs should illustrate the impact we have on people’s lives. They should reflect the strength of our partnerships and underscore our role in an ever-changing world.
- Submissions must be authentic, accessible and active:
- Genuine : Genuine people in real places all the time. Natural light and subjects.
- Accessible : warmth and positivity. Celebrate inclusiveness and diversity.
- Active : a feeling of dynamism. Real life moments and outcomes.
- Your work must appeal to COP26 participants and customers of brands associated with Reckitt.
- Please consider that a logo could be added to your submissions in the lower right corner.
- If your application presents people, make sure you fill out the release form of talent and to submit with your application.
- Bids must be submitted in the following specifications, in landscape or portrait orientation:
- High resolution photography – minimum 300 dpi, maximum 10 MB
- Photographic GIFS – submitted in MP4, max 3-5 ″
Please keep high resolution TIFF files, or equivalent. Selected creators will be asked to provide these files upon selection.
- Creators can share their work on their personal social networks once the selected creators have been announced. Please tag @ThisIsReckitt and use the following campaign hashtags:
- #ThisIsReckitt
- #ForACleanerHealthierWorld
- What not to include:
- Please do not include anything that could be interpreted as violent, sexually explicit, racist, pornographic, sexist, political, discriminatory, religious or offensive.
In the global market, at least four works will be chosen by Reckitt as selected creators. Each creator:
- Receive £ 3,000 for their final image , granting full ownership to the brand.
- Their work could be presented at COP26, the 26th United Nations Climate Change Conference. It is scheduled to be held in the city of Glasgow, Scotland, from October 31, 2021 to November 12, 2021.
- Their work has the potential to be used on Reckitt’s social and digital channels, including Reckitt.com. As well as OOH, in print, at Reckitt locations around the world and in research, development and materials of manufacture.
- Who is Eligible: This opportunity is open worldwide and you must be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Talenthouse employees and their immediate families and household members are not eligible to participate. Void where prohibited by law.
- A maximum of ten (10) submissions per creator or team.
- All submissions must be original (i.e. not use material protected by pre-existing copyrights of third parties). No stock image is allowed for use.
- Creators must own the rights to use any submitted work.
- If your application features talent, be sure to complete the Talent Release Form and submit it with your application.
- Submissions can be pre-existing (please have the layered artwork file handy if you are selected) or created specifically for this opportunity.
- How to submit: Click on the “Participate” tab and follow the instructions. Your work must be submitted in JPEG, PNG, GIF or MP4 format, max. size 10MB. Please keep your original layered artwork files in the highest quality possible.
- All creators remain owners of their work. However, by submitting, you hereby grant Talenthouse and its partners (including Ello and Zooppa) a non-exclusive worldwide license to use your submissions on Talenthouse and its partners’ digital and social channels. All creators, including selected creators, will be credited where their work is used.
- Participants can be approached by Talenthouse (Ello or Zooppa) regarding the possibility of obtaining a license for their work in the future.
- Please provide an active email address when registering for Talenthouse to ensure you can be contacted if you are selected.
- Talenthouse reserves the right to remove inappropriate, offensive and damaging submissions as well as submissions that do not meet the brief, these guidelines or the official rules .
- During the selection period, Talenthouse will contact those shortlisted. You must respond to Talenthouse within forty-eight (48) hours or you will lose all prompts. For verification, you may be asked to provide original files of your work and a scan of your ID and you will need to sign our beneficiary agreement .
- No purchase necessary to participate or be selected.
- Launch : Thursday, September 2, 2021
- Submission deadline : Wednesday September 29, 2021 at 9 a.m.
- Announcement of the selected designer : Monday, October 18, 2021 at 5 p.m.
All times are local London time (BST).