United Kingdom
Posted 8 months ago

This year’s call is for human behaviour change research proposals that cover the topic: “Breeding for better welfare: enabling human behaviour that leads to animals experiencing a better life”.

In 2021 AWF launched its three-year theme ‘Breeding for Better Welfare’, a wide-spanning theme encompassing serious welfare issues across a range of species. As well as guiding AWF to fund meaningful research, the theme also contributes to AWF’s activities of discussion and debate. In our third and final year of this theme, this research call aims to fund innovative projects investigating how we can positively enable changes in human behaviour to improve the welfare of any managed species in the UK, with a particular focus on breeding issues. 

AWF welcomes social science and qualitative projects, as these may be particularly effective methods for research aiming to enable human behaviour change. The charity is encouraging researchers from diverse backgrounds and disciplines to apply, fostering a collaborative and multidisciplinary approach to address the complexities of animal welfare challenges.


  • Projects must address animal welfare; projects focussing solely on physical health, disease or ethics, for example, will not be funded.  Please refer to our What is Animal Welfare guidance.
  • Projects that are able to deliver impact and have a strong knowledge exchange plan will score highly, as generating discussion and debate around key animal welfare topics is at the core of AWF’s work. We will expect you to share your research with the veterinary professions and the wider animal welfare community, as well as present an update at our flagship event, the Discussion Forum.
  • AWF will consider exceptional projects on welfare issues that do not fall within this call, providing they meet the robust scientific criteria.

Researchers are invited to submit a project overview and those of interest will be invited to submit a full application.

Type of research

We are interested in projects with a practical application or potential for practical application, and which could be used as a starting point for discussion and action by key decision makers

Grant amount

AWF will invest a combined total of £70,000 to fund several projects of up to 18 months’ duration


Lead researchers must have at least 2 years research experience and be based in the UK or Republic of Ireland. Grants can be used to fund Masters students


The research should be appropriate for publishing in a peer-reviewed journal with open access


Projects should be designed to provide information that could have a practical impact and be of relevance to the veterinary professions

Knowledge exchange

Projects should be able to deliver impact and have a strong knowledge exchange plan

More information

Please send your overview application form, accompanied by a 2 page CV to


  • Application deadline for project overviews: 9am, Friday 4th August 2023
  • Applicants invited to submit full application will be notified on: Friday 25th August 2023
  • Deadline for full application submission: 9am, Friday 29th September 2023
  • Funding awarded: Friday 27th October 2023

Job Features

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